000 004540000a22001450004500
022 _a1526-1794
245 1 0 _aAcademy of Marketing Science Review
260 _bAcademy of Marketing Science
595 _aL
505 0 0 _ahttp://www.amsreview.org/articles.htm
041 0 _aEn
593 _a29-09-2004
590 _bSchool of Business Administration University of Miami
_cFlorida
_d33124-6536
_eFAX: (305) 284-3762
_f(305) 284-6673
_gUSA
942 _cCR
999 _c128603
_d128603