| 000 -LEADER |
|---|
| fixed length control field |
02130nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CR-SiIICA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221004155057.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220811t2022 ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-92-9248-992-2 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CR-SiIICA |
| Language of cataloging |
spa |
| Transcribing agency |
x |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
518 |
| Personal name |
González, Miroslava |
| Relator term |
autor |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Manual de capacitación 10 |
| Remainder of title |
Plan de Mercadotecnia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San José, Costa Rica |
| Name of publisher, distributor, etc |
Instituto Interamericano de Cooperación para la Agricultura (IICA) |
| Date of publication, distribution, etc |
2022 |
| 270 ## - ADDRESS |
|---|
| Address |
San José, C.R. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (30 páginas) |
| Other physical details |
pdf |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
El manual contiene dos guías; una del facilitador y otra del usuario. Aplica herramientas para conocer cómo se coloca y posiciona un producto agropecuario en el mercado. En este contexto ayuda a definir el segmento de mercado al cual se pretende servir; especificar las características de sus competidores y la cuantificación de la demanda; desarrollar el concepto del producto que su agronegocio ofrecerá; determinar la política de precio más adecuada para su producto; evaluar y decidir la estructura del canal de distribución de su producto; y finalmente analizar y definir cuáles son los medios más idóneos para dar a conocer el producto. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
154480 |
| Topical term or geographic name as entry element |
MERCADEO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
152003 |
| Topical term or geographic name as entry element |
INVESTIGACION DE MERCADOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
143915 |
| Topical term or geographic name as entry element |
DESARROLLO DE UN PRODUCTO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
138788 |
| Topical term or geographic name as entry element |
CADENAS DE VALOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
166210 |
| Topical term or geographic name as entry element |
TECNICAS DE MERCADEO |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
350422 |
| Topical term or geographic name as entry element |
4873-00 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
383 |
| Personal name |
Blanco, Marvin |
| Relator term |
autor |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
344084 |
| Corporate name or jurisdiction name as entry element |
Fondo Internacional de Desarrollo Agrícola (FIDA) |
| Relator term |
entidad patrocinadora |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
150145 |
| Host Itemnumber |
137401 |
| Main entry heading |
González, Miroslava |
| Place, publisher, and date of publication |
San José, Costa Rica 2022 Instituto Interamericano de Cooperación para la Agricultura (IICA) |
| Other item identifier |
BVE22098313 |
| Title |
Manuales de Capacitación sobre Bioemprendimiento |
| 787 ## - NONSPECIFIC RELATIONSHIP ENTRY |
|---|
| Main entry heading |
Programa de Bioeconomía y Desarrollo Productivo (PBDP) |
| Record control number |
4861-00 |
| 787 ## - NONSPECIFIC RELATIONSHIP ENTRY |
|---|
| Main entry heading |
INNOVA Agricultura Familiar |
| Record control number |
4873-00 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic format type |
pdf |
| Link text |
spa |
| Electronic name |
BVE22088375 |
| Uniform Resource Identifier |
<a href="https://repositorio.iica.int/handle/11324/20752">https://repositorio.iica.int/handle/11324/20752</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Institution code [OBSOLETE] |
PUB |
| Koha item type |
Documento digital |
