| 000 -LEADER |
| fixed length control field |
011660000a22004210004500 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
AV |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
020 no. 7 |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
Pt |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
CR-TuBCO |
| Transcribing agency |
CR-TuBCO |
| Language of cataloging |
Es |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
CR-TuBCO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| 9 (RLIN) |
102169 |
| Personal name |
Ottoni, H.M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Date of publication, distribution, etc |
1996 |
| 245 10 - TITLE STATEMENT |
| Title |
Bases do marketing para unidades de informaçao |
| 246 3# - VARYING FORM OF TITLE |
| Title proper/short title |
Marketing bases for information centers |
| 500 ## - GENERAL NOTE |
| General note |
27 ref. Sum. (En, Pt) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
164415 |
| Topical term or geographic name as entry element |
SERVICIOS DE INFORMACION |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
144441 |
| Topical term or geographic name as entry element |
DIFUSION DE INFORMACION |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
154480 |
| Topical term or geographic name as entry element |
MERCADEO |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
155833 |
| Topical term or geographic name as entry element |
NECESIDADES DE INFORMACION |
| 691 ## - LOCAL SUBJECT ADDED ENTRY--GEOGRAPHIC NAME (RLIN) |
| 9 (RLIN) |
151304 |
| Geographic name |
INFORMATION SERVICES |
| 691 ## - LOCAL SUBJECT ADDED ENTRY--GEOGRAPHIC NAME (RLIN) |
| 9 (RLIN) |
144437 |
| Geographic name |
DIFFUSION OF INFORMATION |
| 691 ## - LOCAL SUBJECT ADDED ENTRY--GEOGRAPHIC NAME (RLIN) |
| 9 (RLIN) |
154064 |
| Geographic name |
MARKETING |
| 691 ## - LOCAL SUBJECT ADDED ENTRY--GEOGRAPHIC NAME (RLIN) |
| 9 (RLIN) |
323136 |
| Geographic name |
INFORMATION NEEDS |
| 692 ## - |
| -- |
SERVICE D'INFORMATION |
| 692 ## - |
| -- |
DIFFUSION DE L'INFORMATION |
| 692 ## - |
| -- |
COMMERCIALISATION |
| 692 ## - |
| -- |
BESOIN D'INFORMATION |
| 773 0# - HOST ITEM ENTRY |
| Title |
Ciencia da Informacao (Brasil) |
| Place, publisher, and date of publication |
1996 |
| Relationship information |
v. 25(2) p. 171-176 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
| Meeting name or jurisdiction name as entry element |
XL1998500290 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
| a |
C30 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
| a |
E |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) |
| a |
BCO |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
| a |
C |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
19980101 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
| Put command parameter |
J |
| 909 ## - |
| -- |
AS |
| 914 ## - |
| -- |
BCO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Analítica |